North Face Guide Center
North Face Guide Center
North Face Guide Center
A service to encourage people to enjoy the outdoors activities & more accessible
A service to encourage people to enjoy the outdoors activities & more accessible
A service to encourage people to enjoy the outdoors activities & more accessible
Project Overview
Project Overview
Project Overview
For this project, we envisioned collaborating with The North Face, a brand renowned for its focus on nature and outdoor activities, to encourage greater participation in outdoor experiences while enhancing brand visibility. To achieve this, we conducted surveys to understand user behaviors and preferences for outdoor activities and utilized roleplay-based user testing to refine the in-store experience. This approach successfully improved engagement with outdoor activities during the testing phase, demonstrating the potential for a more impactful user experience.
For this project, we envisioned collaborating with The North Face, a brand renowned for its focus on nature and outdoor activities, to encourage greater participation in outdoor experiences while enhancing brand visibility. To achieve this, we conducted surveys to understand user behaviors and preferences for outdoor activities and utilized roleplay-based user testing to refine the in-store experience. This approach successfully improved engagement with outdoor activities during the testing phase, demonstrating the potential for a more impactful user experience.
For this project, we envisioned collaborating with The North Face, a brand renowned for its focus on nature and outdoor activities, to encourage greater participation in outdoor experiences while enhancing brand visibility. To achieve this, we conducted surveys to understand user behaviors and preferences for outdoor activities and utilized roleplay-based user testing to refine the in-store experience. This approach successfully improved engagement with outdoor activities during the testing phase, demonstrating the potential for a more impactful user experience.
My Roles
My Roles
My Roles
Developed the journey map and experience map
Designed the wireframe for the user testing
Developed the journey map and experience map
Designed the wireframe for the user testing
Developed the journey map and experience map
Designed the wireframe for the user testing
Project Deliverables
Project Deliverables
Project Deliverables
In-store design experience, Website for the online experience
In-store design experience, Website for the online experience
In-store design experience, Website for the online experience
Outcomes & Impacts
Outcomes & Impacts
Outcomes & Impacts
We successfully increased participant motivation to engage in outdoor activities by 90%.
We successfully increased participant motivation to engage in outdoor activities by 90%.
We successfully increased participant motivation to engage in outdoor activities by 90%.
Info
Info
Info
Work Type
Work Type
School Project
School Project
School Project
Timeline
Timeline
Jan - Mar 2023 (7 weeks)
Jan - Mar 2023 (7 weeks)
Jan - Mar 2023 (7 weeks)
Team
Team
2 Product Designers (including me)
2 Product Designers (including me)
2 Product Designers (including me)
Contribution
Contribution
Experience Design
User Testing
Research
Service Design
UI Design
Experience Design
User Testing
Research
Service Design
UI Design
Experience Design
User Testing
Research
Service Design
UI Design
Understanding
Understanding
Understanding
What is the current experience of outdoor activities?
What is the current experience of outdoor activities?
The North Face is a brand renowned for its focus on nature and outdoor activities. For this project, we aim to encourage people to engage in more outdoor activities, driving growth and enhancing brand visibility. To better understand the current outdoor activity experience, we conducted interviews to explore people’s behaviors and patterns. This research revealed key insights into the challenges they face.
The North Face is a brand renowned for its focus on nature and outdoor activities. For this project, we aim to encourage people to engage in more outdoor activities, driving growth and enhancing brand visibility. To deepen our understanding of the brand, we visited The North Face store.We conducted interviews with eight people to understand their experiences and challenges with outdoor activities. This research revealed that while many people are interested in outdoor activities but they often struggle to find the right activities or companions.
The North Face is a brand renowned for its focus on nature and outdoor activities. For this project, we aim to encourage people to engage in more outdoor activities, driving growth and enhancing brand visibility. To deepen our understanding of the brand, we visited The North Face store.We conducted interviews with eight people to understand their experiences and challenges with outdoor activities. This research revealed that while many people are interested in outdoor activities but they often struggle to find the right activities or companions.
Experiencers
Experiencers
Experiencers
What are the users’ challenges and needs?
What are the users’ challenges and needs?
Based on insights from our interviews, we identified three key challenges people face.
The North Face is a brand renowned for its focus on nature and outdoor activities. For this project, we aim to encourage people to engage in more outdoor activities, driving growth and enhancing brand visibility. To deepen our understanding of the brand, we visited The North Face store.We conducted interviews with eight people to understand their experiences and challenges with outdoor activities. This research revealed that while many people are interested in outdoor activities but they often struggle to find the right activities or companions.
The North Face is a brand renowned for its focus on nature and outdoor activities. For this project, we aim to encourage people to engage in more outdoor activities, driving growth and enhancing brand visibility. To deepen our understanding of the brand, we visited The North Face store.We conducted interviews with eight people to understand their experiences and challenges with outdoor activities. This research revealed that while many people are interested in outdoor activities but they often struggle to find the right activities or companions.
So
So
So
How might we make outdoor activities more accessible so that people can easily participate?
How might we make outdoor activities more accessible so that people can easily participate?
How might we make outdoor activities more accessible so that people can easily participate?
Solution I
Solution I
Solution I
Offer guided tour packages for outdoor activities, making them more accessible and connect with companions
Offer guided tour packages for outdoor activities, making them more accessible and connect with companions
Solution II
Solution II
Solution II
Provide the rental service
Provide the rental service
During our research, we noticed that many people, especially temporary residents, lacked access to outdoor equipment, making it harder for them to participate in activities. To address this, we introduced a rental service that links equipment directly to the activities users sign up for, aiming to create a more accessible experience and increase brand visibility.
During our research, we noticed that many people, especially temporary residents, lacked access to outdoor equipment, making it harder for them to participate in activities. To address this, we introduced a rental service that links equipment directly to the activities users sign up for, aiming to create a more accessible experience and increase brand visibility.
During our research, we noticed that many people, especially temporary residents, lacked access to outdoor equipment, making it harder for them to participate in activities. To address this, we introduced a rental service that links equipment directly to the activities users sign up for, aiming to create a more accessible experience and increase brand visibility.
Project Process
Design Process
Design Process
Design Process
Solution & Storyboard
Solution & Storyboard
Solution & Storyboard
Conceptualize the solution
Conceptualize the solution
Conceptualize the solution
To visualize the service, we created two storyboards to understand how the entire service works. These storyboards help me pinpoint crucial touchpoints and interactions, ensuring smooth and effective service delivery that caters to the varying needs of users in both digital and physical environments.
To visualize the service, we created two storyboards to understand how the entire service works. These storyboards help me pinpoint crucial touchpoints and interactions, ensuring smooth and effective service delivery that caters to the varying needs of users in both digital and physical environments.
To visualize the service, we created two storyboards to understand how the entire service works. These storyboards help me pinpoint crucial touchpoints and interactions, ensuring smooth and effective service delivery that caters to the varying needs of users in both digital and physical environments.
01
In-Store Experience
In-Store Experience
In-Store Experience
02
Online Experience
Online Experience
Online Experience
Mapping
Mapping
Mapping
Journey Map
Journey Map
Journey Map
With our storyboard, we created a journey map to highlight all the important aspects our user goes through. This journey map helped us focus on the key points for each part of the experience.
With our storyboard, we created a journey map to highlight all the important aspects our user goes through. This journey map helped us focus on the key points for each part of the experience.
With our storyboard, we created a journey map to highlight all the important aspects our user goes through. This journey map helped us focus on the key points for each part of the experience.
Experience Map
Experience Map
Experience Map
We also created an experience map to understand how all the different elements of our system work together. The map illustrates the roles of the customer, The North Face staff in the store, The North Face system that holds the data, and The North Face guide for the tour. This helped me clarify the roles of all the individuals involved.
We also created an experience map to understand how all the different elements of our system work together. The map illustrates the roles of the customer, The North Face staff in the store, The North Face system that holds the data, and The North Face guide for the tour. This helped me clarify the roles of all the individuals involved.
We also created an experience map to understand how all the different elements of our system work together. The map illustrates the roles of the customer, The North Face staff in the store, The North Face system that holds the data, and The North Face guide for the tour. This helped me clarify the roles of all the individuals involved.
Iterations
Iterations
Iterations
Usability Testing & iterations
Usability Testing & iterations
Usability Testing & iterations
We conducted two rounds of usability testing with ten participants to see how they navigate and interact with the prototype. The goal was to test the clarity and comprehension of the website's flow.
We conducted two rounds of usability testing with ten participants to see how they navigate and interact with the prototype. The goal was to test the clarity and comprehension of the website's flow.
We conducted two rounds of usability testing with ten participants to see how they navigate and interact with the prototype. The goal was to test the clarity and comprehension of the website's flow.
Before
Before
Before
“It was hard to see the ‘Choose the rent equipment’ text so I wasn’t sure what I needed to do next.”
“It was hard to see the ‘Choose the rent equipment’ text so I wasn’t sure what I needed to do next.”
“It was hard to see the ‘Choose the rent equipment’ text so I wasn’t sure what I needed to do next.”
After
After
After
To address this, we replaced it so that when the rental service package is selected, the button automatically changes to ‘Choose Rentals’.
To address this, we replaced it so that when the rental service package is selected, the button automatically changes to ‘Choose Rentals’.
To address this, we replaced it so that when the rental service package is selected, the button automatically changes to ‘Choose Rentals’.
Before
Before
Before
"I'd like a list of the rental items so I don't have to go back and check."
"I'd like a list of the rental items so I don't have to go back and check."
"I'd like a list of the rental items so I don't have to go back and check."
After
After
After
To address this, we added an equipment list on the left side. This allows users to easily see what they need to rent on the same page.
To address this, we added an equipment list on the left side. This allows users to easily see what they need to rent on the same page.
To address this, we added an equipment list on the left side. This allows users to easily see what they need to rent on the same page.
Before
Before
Before
"I wish you offered rental sets so I could quickly check out all the gear I need. It's annoying to find every single item individually."
"I wish you offered rental sets so I could quickly check out all the gear I need. It's annoying to find every single item individually."
"I wish you offered rental sets so I could quickly check out all the gear I need. It's annoying to find every single item individually."
After
After
After
To address this, we included rental sets so users can easily and quickly purchase all the required equipment in one go.
To address this, we included rental sets so users can easily and quickly purchase all the required equipment in one go.
To address this, we included rental sets so users can easily and quickly purchase all the required equipment in one go.
Final Video
Final Video
Final Video
Product Video
Product Video
Product Video
Putting everything together, we created a product video that introduces the service. It shows how the service works both in-store and online.
Putting everything together, we created a product video that introduces the service. It shows how the service works both in-store and online.
What I Learned
What I Learned
What I Learned
Reflecting on the project outcomes
Reflecting on the project outcomes
Reflecting on the project outcomes
This project was my first experience designing an app for clients. Since we were creating a completely new app, it was crucial to align with the clients' ideas. I learned how to communicate effectively with clients.
This project was my first experience designing an app for clients. Since we were creating a completely new app, it was crucial to align with the clients' ideas. I learned how to communicate effectively with clients.
01
01
01
Consider both visible and invisible interactions
Consider both visible and invisible interactions
Consider both visible and invisible interactions
Inside the service, there are many interactions that the customer cannot see. To create a concise and solid service, we need to consider all the micro-interactions that occur during specific steps.
Inside the service, there are many interactions that the customer cannot see. To create a concise and solid service, we need to consider all the micro-interactions that occur during specific steps.
Inside the service, there are many interactions that the customer cannot see. To create a concise and solid service, we need to consider all the micro-interactions that occur during specific steps.
02
02
02
What Next?
What Next?
What Next?
For my next steps, I want to delve deeper into the systems for the guide tour. This includes understanding how new tour locations are curated and how all the equipment is managed. I aim to focus more on the backend operations and build robust systems.
For my next steps, I want to delve deeper into the systems for the guide tour. This includes understanding how new tour locations are curated and how all the equipment is managed. I aim to focus more on the backend operations and build robust systems.
For my next steps, I want to delve deeper into the systems for the guide tour. This includes understanding how new tour locations are curated and how all the equipment is managed. I aim to focus more on the backend operations and build robust systems.
Thank you for visiting my portfolio
Thank you for visiting my portfolio
Thank you for visiting my portfolio
© 2024. Designed by Sooin
© 2024. Designed by Sooin
© 2024. Designed by Sooin