Liqr
Liqr
Liqr
Designing a digital wine cellar app for wine enthusiasts to seamlessly organize collections, share experiences, and discover rich wine insights
Designing a digital wine cellar app for wine enthusiasts to seamlessly organize collections, share experiences, and discover rich wine insights
Designing a digital wine cellar app for wine enthusiasts to seamlessly organize collections, share experiences, and discover rich wine insights
Project Overview
Project Overview
Project Overview
As a Product Designer at Blinkers, I led the design of Liqr, a mobile app aimed at empowering wine enthusiasts to effortlessly organize their collections, share experiences, and deepen their knowledge of wines. The project focused on creating an intuitive and engaging digital wine cellar from concept to completion (0 to 1 development).
As a Product Designer at Blinkers, I led the design of Liqr, a mobile app aimed at empowering wine enthusiasts to effortlessly organize their collections, share experiences, and deepen their knowledge of wines. The project focused on creating an intuitive and engaging digital wine cellar from concept to completion (0 to 1 development).
As a Product Designer at Blinkers, I led the design of Liqr, a mobile app aimed at empowering wine enthusiasts to effortlessly organize their collections, share experiences, and deepen their knowledge of wines. The project focused on creating an intuitive and engaging digital wine cellar from concept to completion (0 to 1 development).
Info
Info
Info
Company
Company
Blinkers Inc.
Blinkers Inc.
Blinkers Inc.
Timeline
Timeline
May 2023 - June 2023
May 2023 - June 2023
May 2023 - June 2023
Team
Team
2 Product Designers (including me)
1 Project Manager
2 Product Designers (including me)
1 Project Manager
2 Product Designers (including me)
1 Project Manager
Skills
Skills
Competitive Analysis
Information Architecture
Journey Map Diagramming
Design System
User Interface (UI) Design
Wireframing
Prototyping
Competitive Analysis
Information Architecture
Journey Map Diagramming
Design System
User Interface (UI) Design
Wireframing
Prototyping
I led the design and development of high-fidelity screens for Liqr, launching it on the App Store.
I led the design and development of high-fidelity screens for Liqr, launching it on the App Store.
I led the design and development of high-fidelity screens for Liqr, launching it on the App Store.
My Roles
My Roles
My Roles
Developed the information architecture and user flows to ensure intuitive navigation and organized structure.
Created intuitive user interfaces, evolving designs from low-fidelity wireframes to high-fidelity prototypes, and conducted prototyping to visualize interactions effectively.
Developed the information architecture and user flows to ensure intuitive navigation and organized structure.
Created intuitive user interfaces, evolving designs from low-fidelity wireframes to high-fidelity prototypes, and conducted prototyping to visualize interactions effectively.
Developed the information architecture and user flows to ensure intuitive navigation and organized structure.
Created intuitive user interfaces, evolving designs from low-fidelity wireframes to high-fidelity prototypes, and conducted prototyping to visualize interactions effectively.
Outcomes & Impacts
Outcomes & Impacts
Outcomes & Impacts
Successfully delivered high-quality design screens aligned with the client’s vision, laying a strong foundation for development and leading to the app’s successful launch on the App Store.
Successfully delivered high-quality design screens aligned with the client’s vision, laying a strong foundation for development and leading to the app’s successful launch on the App Store.
Successfully delivered high-quality design screens aligned with the client’s vision, laying a strong foundation for development and leading to the app’s successful launch on the App Store.
Project Goal & Scope
Project Goal & Scope
Project Goal & Scope
"We want to expand the wine journey by creating a digital wine cellar."
"We want to expand the wine journey by creating a digital wine cellar."
Building on its current experience of issuing NFTs for wines —allowing customers to trade, invest, or redeem tokens for physical wine — Blinkers aims to elevate the wine journey by creating a digital wine cellar.
Building on its current experience of issuing NFTs for wines —allowing customers to trade, invest, or redeem tokens for physical wine — Blinkers aims to elevate the wine journey by creating a digital wine cellar.
The Problem & Challenge
The Problem & Challenge
The Problem & Challenge
What are the challenges and needs to be solved?
What are the challenges and needs to be solved?
What are the challenges and needs to be solved?
The client had already conducted surveys and research on consumer behaviors related to purchasing, managing, and tasting wine. Our team analyzed this data and identified key user needs and challenges.
The client had already conducted surveys and research on consumer behaviors related to purchasing, managing, and tasting wine. Our team analyzed this data and identified key user needs and challenges.
01
01
01
Authenticity Concerns
Authenticity Concerns
Authenticity Concerns
Need a reliable way to verify wine authenticity due to counterfeit wines and mislabeling, which impact trust in purchases
Need a reliable way to verify wine authenticity due to counterfeit wines and mislabeling, which impact trust in purchases
Need a reliable way to verify wine authenticity due to counterfeit wines and mislabeling, which impact trust in purchases
02
02
02
Lack of Centralized Tracking
Lack of Centralized Tracking
Lack of Centralized Tracking
Struggle to manage their collections and tasting experiences due to fragmented methods for tracking tasting notes, owned wines, and past tastings
Struggle to manage their collections and tasting experiences due to fragmented methods for tracking tasting notes, owned wines, and past tastings
Struggle to manage their collections and tasting experiences due to fragmented methods for tracking tasting notes, owned wines, and past tastings
03
03
03
Social Connection and Sharing
Social Connection and Sharing
Social Connection and Sharing
Want to document and share wine experiences to enhance social connections and recommendations
Want to document and share wine experiences to enhance social connections and recommendations
Want to document and share wine experiences to enhance social connections and recommendations
04
04
04
Discovery & Learning
Discovery & Learning
Discovery & Learning
Seek tools to explore wines and wineries to make informed choices and expand their knowledge
Seek tools to explore wines and wineries to make informed choices and expand their knowledge
Seek tools to explore wines and wineries to make informed choices and expand their knowledge
Solution for Authenticity Concerns
Solution for Authenticity Concerns
Solution for Authenticity Concerns
Provide certification cards to ensure authenticity
Provide certification cards to ensure authenticity
We found that while the company issued NFTs for each wine after authenticity verification, users struggled to verify authenticity after redemption. To solve this, we developed a QR code system for each bottle by Blinkers, enabling users to easily add redeemed wines to their digital wine cellar. The QR code ensures authenticity and seamlessly proves ownership.
We found that while the company issued NFTs for each wine after authenticity verification, users struggled to verify authenticity after redemption. To solve this, we developed a QR code system for each bottle by Blinkers, enabling users to easily add redeemed wines to their digital wine cellar. The QR code ensures authenticity and seamlessly proves ownership.
We found that while the company issued NFTs for each wine after authenticity verification, users struggled to verify authenticity after redemption. To solve this, we developed a QR code system for each bottle by Blinkers, enabling users to easily add redeemed wines to their digital wine cellar. The QR code ensures authenticity and seamlessly proves ownership.
Provide certification cards to ensure authenticity
Solution for Centralized Tracking
Solution for Centralized Tracking
Solution for Centralized Tracking
Help to manage the wine records in one place
Help to manage the wine records in one place
Help to manage the wine records in one place
We designed a digital wine cellar that consolidates owned, tasted, and wishlist wines into a single tab. Making it effortless for users to view and manage their entire wine collection in one place.
We designed a digital wine cellar that consolidates owned, tasted, and wishlist wines into a single tab. Making it effortless for users to view and manage their entire wine collection in one place.
We designed a digital wine cellar that consolidates owned, tasted, and wishlist wines into a single tab. Making it effortless for users to view and manage their entire wine collection in one place.
Solution for Sharing Experience
Solution for Sharing Experience
Solution for Sharing Experience
Help to capture and share wine experiences with the tasting notes
Help to capture and share wine experiences with the tasting notes
Help to capture and share wine experiences with the tasting notes
We discovered that wine enthusiasts value sharing their tasting experiences, as it adds emotional depth and strengthens social connections. To address this, we designed a Tasting Notes feature, allowing users to document flavors, record shared moments, add personal ratings, and validate their tastings through a certification, enhancing enjoyment and connection.
We discovered that wine enthusiasts value sharing their tasting experiences, as it adds emotional depth and strengthens social connections. To address this, we designed a Tasting Notes feature, allowing users to document flavors, record shared moments, add personal ratings, and validate their tastings through a certification, enhancing enjoyment and connection.
We discovered that wine enthusiasts value sharing their tasting experiences, as it adds emotional depth and strengthens social connections. To address this, we designed a Tasting Notes feature, allowing users to document flavors, record shared moments, add personal ratings, and validate their tastings through a certification, enhancing enjoyment and connection.
Solution for Discovery & Learning
Solution for Discovery & Learning
Solution for Discovery & Learning
Help to explore with detailed insights
Help to explore with detailed insights
Help to explore with detailed insights
Users wanted a reliable way to discover new wines and wineries with detailed information to make informed choices. To address this, we created a feature that provides scores, descriptions, and expert insights, empowering users to expand their wine knowledge and make confident decisions.
Users wanted a reliable way to discover new wines and wineries with detailed information to make informed choices. To address this, we created a feature that provides scores, descriptions, and expert insights, empowering users to expand their wine knowledge and make confident decisions.
Users wanted a reliable way to discover new wines and wineries with detailed information to make informed choices. To address this, we created a feature that provides scores, descriptions, and expert insights, empowering users to expand their wine knowledge and make confident decisions.
Behind the curtains
Behind the curtains
Behind the curtains
Building the Structure
Building the Structure
Building the Structure
Building a Clear Framework
Low fidelity sketches & collaborationBuilding Liqr’s information architecture
Low fidelity sketches & collaborationBuilding Liqr’s information architecture
The client had predefined the main features, so our focus shifted to presenting them effectively. We developed the information architecture and task flows to ensure the app’s structure was intuitive and user-friendly. This approach streamlined navigation, making the features more accessible and enhancing the overall user experience.
The client had predefined the main features, so our focus shifted to presenting them effectively. We developed the information architecture and task flows to ensure the app’s structure was intuitive and user-friendly. This approach streamlined navigation, making the features more accessible and enhancing the overall user experience.
The client had predefined the main features, so our focus shifted to presenting them effectively. We developed the information architecture and task flows to ensure the app’s structure was intuitive and user-friendly. This approach streamlined navigation, making the features more accessible and enhancing the overall user experience.
Ideation
Ideation
Ideation
Optimizing Design with Wireframe Options
Optimizing Design with Wireframe Options
Optimizing Design with Wireframe Options
After finalizing the information architecture, we designed multiple low-fidelity wireframe options for each screen to explore various design solutions. This iterative process allowed us to evaluate and combine the best elements from each option, resulting in a cohesive and optimized design layout. This approach was effective because it promoted thorough exploration, encouraged collaboration, and led to functional, user-centered screens that balanced creativity with practicality.
After finalizing the information architecture, we designed multiple low-fidelity wireframe options for each screen to explore various design solutions. This iterative process allowed us to evaluate and combine the best elements from each option, resulting in a cohesive and optimized design layout. This approach was effective because it promoted thorough exploration, encouraged collaboration, and led to functional, user-centered screens that balanced creativity with practicality.
After finalizing the information architecture, we designed multiple low-fidelity wireframe options for each screen to explore various design solutions. This iterative process allowed us to evaluate and combine the best elements from each option, resulting in a cohesive and optimized design layout. This approach was effective because it promoted thorough exploration, encouraged collaboration, and led to functional, user-centered screens that balanced creativity with practicality.
Iterations: Moving to Mid-Fidelity
Iterations: Moving to Mid-Fidelity
Iterations: Moving to Mid-Fidelity
Refining Visual Cues for Clearer Differentiation
Refining Visual Cues for Clearer Differentiation
Refining Visual Cues for Clearer Differentiation
Before
Before
Before
We tried using a stamp mark with the date to differentiate the Cellar from the Tasting. However, we received feedback that the wine bottle itself is more important, and the stamp mark drew attention away from it.
We tried using a stamp mark with the date to differentiate the Cellar from the Tasting. However, we received feedback that the wine bottle itself is more important, and the stamp mark drew attention away from it.
We tried using a stamp mark with the date to differentiate the Cellar from the Tasting. However, we received feedback that the wine bottle itself is more important, and the stamp mark drew attention away from it.
After
After
After
To address this, we removed the stamp mark and instead added a wine glass next to the bottle to indicate that it is open, signifying that this is the Tasting screen.
To address this, we removed the stamp mark and instead added a wine glass next to the bottle to indicate that it is open, signifying that this is the Tasting screen.
To address this, we removed the stamp mark and instead added a wine glass next to the bottle to indicate that it is open, signifying that this is the Tasting screen.
Enhancing Readability While Preserving an Analog Feel
Enhancing Readability While Preserving an Analog Feel
Enhancing Readability While Preserving an Analog Feel
Before
Before
Before
We tried using a stamp to give an analog vibe, but the stamp mark was not readable, and the written text appeared dull.
We tried using a stamp to give an analog vibe, but the stamp mark was not readable, and the written text appeared dull.
We tried using a stamp to give an analog vibe, but the stamp mark was not readable, and the written text appeared dull.
After
After
After
To address this, we replaced the stamp mark with a handwritten style to maintain the analog feeling. Additionally, we converted the text into a chart, making the information more visual, readable, and noticeable compared to plain text.
To address this, we replaced the stamp mark with a handwritten style to maintain the analog feeling. Additionally, we converted the text into a chart, making the information more visual, readable, and noticeable compared to plain text.
To address this, we replaced the stamp mark with a handwritten style to maintain the analog feeling. Additionally, we converted the text into a chart, making the information more visual, readable, and noticeable compared to plain text.
Branding
Branding
Branding
Creating Consistency Through Brand Guidelines
Creating Consistency Through Brand Guidelines
Creating Consistency Through Brand Guidelines
To ensure consistency across the design, we developed a comprehensive brand guideline. By creating this guideline, we provided clear direction for maintaining brand alignment throughout the project. This approach was effective as it streamlined collaboration, reduced ambiguity, and ensured a unified and professional presentation across all touchpoints.
To ensure consistency across the design, we developed a comprehensive brand guideline. By creating this guideline, we provided clear direction for maintaining brand alignment throughout the project. This approach was effective as it streamlined collaboration, reduced ambiguity, and ensured a unified and professional presentation across all touchpoints.
To ensure consistency across the design, we developed a comprehensive brand guideline. By creating this guideline, we provided clear direction for maintaining brand alignment throughout the project. This approach was effective as it streamlined collaboration, reduced ambiguity, and ensured a unified and professional presentation across all touchpoints.
01
01
01
Elite
Elite
Elite
Liqr is designed for wine enthusiasts. It provides high-level wine knowledge to enhance understanding of wine and refine users' unique tastes.
Liqr is designed for wine enthusiasts. It provides high-level wine knowledge to enhance understanding of wine and refine users' unique tastes.
Liqr is designed for wine enthusiasts. It provides high-level wine knowledge to enhance understanding of wine and refine users' unique tastes.
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02
Reliable
Reliable
Reliable
The wines that enthusiasts enjoy are usually high-end. Scanning to add wine is simple but transparent, leaving users with a sense of trust.
The wines that enthusiasts enjoy are usually high-end. Scanning to add wine is simple but transparent, leaving users with a sense of trust.
The wines that enthusiasts enjoy are usually high-end. Scanning to add wine is simple but transparent, leaving users with a sense of trust.
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03
03
Personalized
Personalized
Personalized
Everyone has their own preferences. Liqr curates similar wines and wineries based on the user's history to help develop a richer wine experience.
Everyone has their own preferences. Liqr curates similar wines and wineries based on the user's history to help develop a richer wine experience.
Everyone has their own preferences. Liqr curates similar wines and wineries based on the user's history to help develop a richer wine experience.
What I Learned
What I Learned
What I Learned
Reflecting on the project outcomes
Reflecting on the project outcomes
Reflecting on the project outcomes
This project was my first experience designing an app for clients. Since we were creating a completely new app, it was crucial to align with the clients' ideas. I learned how to communicate effectively with clients.
This project was my first experience designing an app for clients. Since we were creating a completely new app, it was crucial to align with the clients' ideas. I learned how to communicate effectively with clients.
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Communication with Clients
Communication with Clients
Communication with Clients
The clients only had brief ideas of what they wanted to create, so we spent a lot of time building the information architecture and developing mid-fidelity wireframes to visualize the app. This was my first time building an app from a solution, requiring me to communicate extensively with the clients to understand the background and align with their thoughts and ideas.
The clients only had brief ideas of what they wanted to create, so we spent a lot of time building the information architecture and developing mid-fidelity wireframes to visualize the app. This was my first time building an app from a solution, requiring me to communicate extensively with the clients to understand the background and align with their thoughts and ideas.
The clients only had brief ideas of what they wanted to create, so we spent a lot of time building the information architecture and developing mid-fidelity wireframes to visualize the app. This was my first time building an app from a solution, requiring me to communicate extensively with the clients to understand the background and align with their thoughts and ideas.
02
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02
Organizing Files for Developer Handoff
Organizing Files for Developer Handoff
Organizing Files for Developer Handoff
Since there was no developer on our team, we needed to organize all the design files for a smooth handoff to the developers. This was my first experience seeing my design implemented in code. We created guidelines for padding and margins to ensure consistency across all designers' work.
Since there was no developer on our team, we needed to organize all the design files for a smooth handoff to the developers. This was my first experience seeing my design implemented in code. We created guidelines for padding and margins to ensure consistency across all designers' work.
Since there was no developer on our team, we needed to organize all the design files for a smooth handoff to the developers. This was my first experience seeing my design implemented in code. We created guidelines for padding and margins to ensure consistency across all designers' work.
Thank you for visiting my portfolio
Thank you for visiting my portfolio
Thank you for visiting my portfolio
© 2024. Designed by Sooin
© 2024. Designed by Sooin
© 2024. Designed by Sooin