AMP Mall
AMP Mall
AMP Mall
An innovative shopping center promoting sustainability and responsible consumption by offering a space for repurposing secondhand items within a sharing economy model
An innovative shopping center promoting sustainability and responsible consumption by offering a space for repurposing secondhand items within a sharing economy model
An innovative shopping center promoting sustainability and responsible consumption by offering a space for repurposing secondhand items within a sharing economy model
Project Overview
Project Overview
Project Overview
In response to the urgent challenge of climate change, our project aims to revolutionize consumption patterns by establishing a sharing economy model that focuses on conscious consumption and reduces dependence on traditional monetary transactions. This initiative seeks not only to promote environmental conservation through the reuse and repair of items, thereby diminishing waste, but also faces a key challenge: altering consumer attitudes, shifting from a preference for new products to valuing sustainable consumption. Our goal is to foster eco-friendly practices and drive the widespread adoption of climate-centric strategies, ultimately leading to a transformation in societal consumer behaviors.
In response to the urgent challenge of climate change, our project aims to revolutionize consumption patterns by establishing a sharing economy model that focuses on conscious consumption and reduces dependence on traditional monetary transactions. This initiative seeks not only to promote environmental conservation through the reuse and repair of items, thereby diminishing waste, but also faces a key challenge: altering consumer attitudes, shifting from a preference for new products to valuing sustainable consumption. Our goal is to foster eco-friendly practices and drive the widespread adoption of climate-centric strategies, ultimately leading to a transformation in societal consumer behaviors.
In response to the urgent challenge of climate change, our project aims to revolutionize consumption patterns by establishing a sharing economy model that focuses on conscious consumption and reduces dependence on traditional monetary transactions. This initiative seeks not only to promote environmental conservation through the reuse and repair of items, thereby diminishing waste, but also faces a key challenge: altering consumer attitudes, shifting from a preference for new products to valuing sustainable consumption. Our goal is to foster eco-friendly practices and drive the widespread adoption of climate-centric strategies, ultimately leading to a transformation in societal consumer behaviors.
Outcome & Impact
Outcome & Impact
Outcome & Impact
Incorporated expert feedback from iFixit and Global Methane Hub to validate the solution concept and received the positive feedback.
Incorporated expert feedback from iFixit and Global Methane Hub to validate the solution concept and received the positive feedback.
Incorporated expert feedback from iFixit and Global Methane Hub to validate the solution concept and received the positive feedback.
Info
Info
Info
Work Type
Work Type
School Project
School Project
School Project
Timeline
Timeline
Oct - Dec 2022 (10 weeks)
Oct - Dec 2022 (10 weeks)
Oct - Dec 2022 (10 weeks)
Role
Role
Product Designer
Product Designer
Product Designer
Contribution
Contribution
My responsibilities encompass a range of activities, including carrying out user interviews, creating storyboards, conducting concept testing, performing usability tests, and developing both the website and mobile app interfaces.
My responsibilities encompass a range of activities, including carrying out user interviews, creating storyboards, conducting concept testing, performing usability tests, and developing both the website and mobile app interfaces.
My responsibilities encompass a range of activities, including carrying out user interviews, creating storyboards, conducting concept testing, performing usability tests, and developing both the website and mobile app interfaces.
Team
Team
2 Product Designers
2 Graphic Designers
2 Product Designers
2 Graphic Designers
2 Product Designers
2 Graphic Designers
Current Experience
Current Experience
Current Experience
What is the current second-hand trading experience like?
What is the current second-hand trading experience like?
What is the current second-hand trading experience like?
The cycle of overconsumption leads to major environmental issues like increased waste and fossil fuel use, which in turn intensify global warming. In response to these challenges, the concept of a sharing economy has emerged as a sustainable solution, aiming to reduce consumption and waste.
The cycle of overconsumption leads to major environmental issues like increased waste and fossil fuel use, which in turn intensify global warming. In response to these challenges, the concept of a sharing economy has emerged as a sustainable solution, aiming to reduce consumption and waste.
The cycle of overconsumption leads to major environmental issues like increased waste and fossil fuel use, which in turn intensify global warming. In response to these challenges, the concept of a sharing economy has emerged as a sustainable solution, aiming to reduce consumption and waste.
Insight 💡
Insight 💡
Insight 💡
Recognizing the potential of the sharing economy to address these issues, we delved into examining the current second-hand trading experience. Through detailed observation of users at each stage of their journey, we recognized distinct user desires and pain points, highlighting areas where the overall experience can be significantly improved.
Recognizing the potential of the sharing economy to address these issues, we delved into examining the current second-hand trading experience. Through detailed observation of users at each stage of their journey, we recognized distinct user desires and pain points, highlighting areas where the overall experience can be significantly improved.
Recognizing the potential of the sharing economy to address these issues, we delved into examining the current second-hand trading experience. Through detailed observation of users at each stage of their journey, we recognized distinct user desires and pain points, highlighting areas where the overall experience can be significantly improved.
So
So
So
How might we change people’s approach and experience consuming?
How might we change people’s approach and experience consuming?
How might we change people’s approach and experience consuming?
Personas
Personas
Personas
Who are the target audiences?
Who are the target audiences?
Who are the target audiences?
As we progressed with our project, we pinpointed two distinct user groups within the program. Subsequently, we developed personas that accurately reflected the key challenges and priorities of these groups, which helped in fine-tuning our designs to meet user needs effectively.
As we progressed with our project, we pinpointed two distinct user groups within the program. Subsequently, we developed personas that accurately reflected the key challenges and priorities of these groups, which helped in fine-tuning our designs to meet user needs effectively.
As we progressed with our project, we pinpointed two distinct user groups within the program. Subsequently, we developed personas that accurately reflected the key challenges and priorities of these groups, which helped in fine-tuning our designs to meet user needs effectively.
Design Process
Design Process
Design Process
Interview & testing to effectively refine the concept and design
Interview & testing to effectively refine the concept and design
Interview & testing to effectively refine the concept and design
By conducting two rounds of concept testing and two rounds of usability testing, we gained valuable insights. These insights guided our refinement of the concept and design.
By conducting two rounds of concept testing and two rounds of usability testing, we gained valuable insights. These insights guided our refinement of the concept and design.
By conducting two rounds of concept testing and two rounds of usability testing, we gained valuable insights. These insights guided our refinement of the concept and design.
Storyboard
Storyboard
Storyboard
How does the user experience journey works?
How does the user experience journey works?
How does the user experience journey works?
After the brainstorming, we decided our solution, but realized our ideas were still abstract. Therefore we mapped out the user journey and detailed key features through storyboards, ensuring streamlined and intuitive product interactions.
This process was guided by pivotal questions: How do users recognize a solution space? How do they envision the solution in their current lives? And, how do they remain engaged post-interaction? These inquiries were crucial in shaping a user-centered design approach.
After the brainstorming, we decided our solution, but realized our ideas were still abstract. Therefore we mapped out the user journey and detailed key features through storyboards, ensuring streamlined and intuitive product interactions.
This process was guided by pivotal questions: How do users recognize a solution space? How do they envision the solution in their current lives? And, how do they remain engaged post-interaction? These inquiries were crucial in shaping a user-centered design approach.
After the brainstorming, we decided our solution, but realized our ideas were still abstract. Therefore we mapped out the user journey and detailed key features through storyboards, ensuring streamlined and intuitive product interactions.
This process was guided by pivotal questions: How do users recognize a solution space? How do they envision the solution in their current lives? And, how do they remain engaged post-interaction? These inquiries were crucial in shaping a user-centered design approach.
Concept Testing
Concept Testing
Concept Testing
Conceptualize the solution
Conceptualize the solution
Conceptualize the solution
Leveraging storyboards, we first conducted interviews with four people for our initial concept testing and refined the overarching concept based on their feedback. For the second round of concept testing, we engaged with professionals from relevant fields, including iFixit and Global Methane Hub, to ensure our concept was solidly rooted in expert knowledge.
Leveraging storyboards, we first conducted interviews with four people for our initial concept testing and refined the overarching concept based on their feedback. For the second round of concept testing, we engaged with professionals from relevant fields, including iFixit and Global Methane Hub, to ensure our concept was solidly rooted in expert knowledge.
Leveraging storyboards, we first conducted interviews with four people for our initial concept testing and refined the overarching concept based on their feedback. For the second round of concept testing, we engaged with professionals from relevant fields, including iFixit and Global Methane Hub, to ensure our concept was solidly rooted in expert knowledge.
Ideation
Ideation
Ideation
Ideation after the User Testing Result
Ideation after the User Testing Result
Ideation after the User Testing Result
User testing results played a pivotal role in shaping our approach. The initial raccoon imagery, intended to symbolize discovery, was misinterpreted as representing low-quality items. This feedback, along with the users' desire for uniqueness at AMP Mall, prompted us to rethink our strategy to better highlight the distinctiveness of second-hand goods.
User testing results played a pivotal role in shaping our approach. The initial raccoon imagery, intended to symbolize discovery, was misinterpreted as representing low-quality items. This feedback, along with the users' desire for uniqueness at AMP Mall, prompted us to rethink our strategy to better highlight the distinctiveness of second-hand goods.
User testing results played a pivotal role in shaping our approach. The initial raccoon imagery, intended to symbolize discovery, was misinterpreted as representing low-quality items. This feedback, along with the users' desire for uniqueness at AMP Mall, prompted us to rethink our strategy to better highlight the distinctiveness of second-hand goods.
Insight 💡
Insight 💡
Insight 💡
We evolved our understanding of AMP Mall beyond just a place for trading goods; we saw it as a community for sharing stories and experiences tied to those items. This led us to introduce the concept of audio waves in our design, encapsulating the joy and connection of shared narratives.
Reflecting this conceptual shift, we underwent a comprehensive overhaul of the app's features and design, with a primary focus on the functionality of sharing audio stories. This emphasis aimed to transform item discovery into a more immersive and engaging experience, thereby enriching user interaction with the app.
We evolved our understanding of AMP Mall beyond just a place for trading goods; we saw it as a community for sharing stories and experiences tied to those items. This led us to introduce the concept of audio waves in our design, encapsulating the joy and connection of shared narratives.
Reflecting this conceptual shift, we underwent a comprehensive overhaul of the app's features and design, with a primary focus on the functionality of sharing audio stories. This emphasis aimed to transform item discovery into a more immersive and engaging experience, thereby enriching user interaction with the app.
We evolved our understanding of AMP Mall beyond just a place for trading goods; we saw it as a community for sharing stories and experiences tied to those items. This led us to introduce the concept of audio waves in our design, encapsulating the joy and connection of shared narratives.
Reflecting this conceptual shift, we underwent a comprehensive overhaul of the app's features and design, with a primary focus on the functionality of sharing audio stories. This emphasis aimed to transform item discovery into a more immersive and engaging experience, thereby enriching user interaction with the app.
UI Design
UI Design
UI Design
Main Features
Main Features
Main Features
Hear the stories behind your favorite products
Hear the stories behind your favorite products
Hear the stories behind your favorite products
Simply scan the audio tags on items in-store to unlock their narratives. As you explore, tune into the community's most popular and trending tales, adding a sense of joy and discovery to your shopping journey.
Simply scan the audio tags on items in-store to unlock their narratives. As you explore, tune into the community's most popular and trending tales, adding a sense of joy and discovery to your shopping journey.
Easily sell your unwanted items and arrange for pickup
Easily sell your unwanted items and arrange for pickup
Easily sell your unwanted items and arrange for pickup
Just snap photos and audio of your items and let us inspect them to ensure they meet our high quality standards. Once they pass inspection, you can conveniently schedule a pickup time that works for you.
Just snap photos and audio of your items and let us inspect them to ensure they meet our high quality standards. Once they pass inspection, you can conveniently schedule a pickup time that works for you.
Earn points and save money
Earn points and save money
Earn points and save money
Accumulate points through your transactions and use them to buy the products you desire. Share your household analytics on social media to motivate others and encourage them to join the sustainable shopping movement.
Accumulate points through your transactions and use them to buy the products you desire. Share your household analytics on social media to motivate others and encourage them to join the sustainable shopping movement.
What I Learned
What I Learned
What I Learned
Reflecting on the project outcomes
Reflecting on the project outcomes
Reflecting on the project outcomes
Reflecting on the AMP Mall project, I realize it has been a comprehensive learning journey, teaching me the nuances of designing from both marketing and user engagement perspectives. The challenge to think creatively and differently to ensure the project's distinctiveness and appeal, while maintaining feasibility, was a stimulating experience.
Reflecting on the AMP Mall project, I realize it has been a comprehensive learning journey, teaching me the nuances of designing from both marketing and user engagement perspectives. The challenge to think creatively and differently to ensure the project's distinctiveness and appeal, while maintaining feasibility, was a stimulating experience.
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User Feedbacks are important in iterations
User Feedbacks are important in iterations
User Feedbacks are important in iterations
Working as an interaction designer, I was deeply involved in designing the app interface, conducting user and concept testing. A significant challenge was ensuring the uniqueness of the app mall, which we addressed through continuous user testing and tailoring the design to meet the target audience's requirements. Collaborating with graphic designers was another highlight, helping to create a visually cohesive and appealing product.
Working as an interaction designer, I was deeply involved in designing the app interface, conducting user and concept testing. A significant challenge was ensuring the uniqueness of the app mall, which we addressed through continuous user testing and tailoring the design to meet the target audience's requirements. Collaborating with graphic designers was another highlight, helping to create a visually cohesive and appealing product.
Working as an interaction designer, I was deeply involved in designing the app interface, conducting user and concept testing. A significant challenge was ensuring the uniqueness of the app mall, which we addressed through continuous user testing and tailoring the design to meet the target audience's requirements. Collaborating with graphic designers was another highlight, helping to create a visually cohesive and appealing product.
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What Next?
What Next?
What Next?
Moving forward, the next step is to design a profit structure for the store that can sustainably support employee wages, building utilities, vehicle expenses, and other operational costs. This will involve a careful balance of financial acumen and creative strategy to ensure the project's long-term viability and success.
Moving forward, the next step is to design a profit structure for the store that can sustainably support employee wages, building utilities, vehicle expenses, and other operational costs. This will involve a careful balance of financial acumen and creative strategy to ensure the project's long-term viability and success.
Moving forward, the next step is to design a profit structure for the store that can sustainably support employee wages, building utilities, vehicle expenses, and other operational costs. This will involve a careful balance of financial acumen and creative strategy to ensure the project's long-term viability and success.
Thank you for visiting my portfolio
Thank you for visiting my portfolio
Thank you for visiting my portfolio
© 2024. Designed by Sooin
© 2024. Designed by Sooin
© 2024. Designed by Sooin